Chimere Cisse has been appointed to handle the PR for international fashion trade-in service Bewearcy. The company gives consumers to option to exchange pre-loved clothes for shopping credits with major brands and has just announced the addition of HUGO to its roster of luxury partners. 

The fashion circularity platform has been growing at an incredible pace since its inception in Russia in 2020, with Bewearcy giving luxury labels the ability to reward customers for trading in their unwanted fashion items, disrupting the clothing circularity model.