Fashion e-tailer Mytheresa has announced the launch of  Mytheresa Kids. Following the success of the dedicated kids pop-up campaign Mini Me in August 2016 as well as a high number of customer requests, the retailer will be offering luxury kidswear and accessories permanently from January 2019 onwards.

The dedicated kids section will feature girls, boys and baby, presenting a selection of clothing, shoes, accessories, gifting and occasion wear, accessible through the mytheresa.com homepage. Mytheresa Kids will launch with 35 of the best brands for kids, featuring iconic fashion houses such as Gucci, Burberry, Dolce & Gabbana, Fendi, Balenciaga, Balmain, and Stella McCartney. In addition, Mytheresa will also launch new, dedicated kidswear brands to the site including Bonpoint, Monnalisa, Il Gufo, Tartine et Chocolat and Rachel Riley. Ages for boys and girls sizing will range from two to twelve years, with the baby offering from zero to thirty-six months. 

Michael Kliger, President of Mytheresa comments, 'We are thrilled to expand into kidswear, offering our customers the luxury edit we are known for at Mytheresa now also for kids. We’ve seen the luxury market for children's fashion progress dramatically, impacted in particular by the influence of streetwear. This launch was strongly driven by customer feedback and consumer insights we gathered. There will be a lot of amazing and cool products now available for kids through our site.'

The section Mytheresa Kids will launch in January 2019 and include a weekly newsletter dedicated to kids, allowing customers to stay updated on the newest additions to the offering.

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