Upshot PR has been appointed to represent fashion fit tech innovators, Bodi.Me and cover all its UK, EU and US trade, corporate and UK consumer PR, as well as manage its thought leadership strategy and PR for its dynamic co-founder, Lara Mazzoni. Bodi.Me develops bespoke solutions that support brands, retailers and suppliers in their sustainability efforts by helping to reduce returns and support a transition into a more sustainable made-on-demand / made-to-measure business model.

Bodi.Me has collaborated with uniform and workwear supplier, Incorporatewear Ltd, to develop a bespoke fittings solution for Marks and Spencer’s (M&S) new gender-neutral staff uniforms, with ground-breaking results.