Eponymous fashion label más amor has launched into the UK market. Produced in the Puglia region of Italy, the factory is famous for producing high-quality fashion brands, from Missoni to Saint Laurent. The Italian-inspired collection of swimwear, beachwear, sportswear and loungewear is a collaboration by in-house designer Michelle Frisullo, curated together with the founder of their global agency, Agent N. Mas Amor will be available across multiple stores in the UK this Spring 2023, with international expansion across Europe and the USA for SS24.