PWR PR has been appointed to look after the PR for fashion label WAT. The Brand, founded by fashion influencers and stylists Philippa Ross and Sarah Tankel Ellis, the duo behind 'We are Twinset'. Based in London, WAT. The Brand takes design cues from Sarah and Philippa who have a collective twenty years of experience working in fashion, styling and brand building. Together with Nicky Green, an expert in retail with experience in fashion spanning 15 years, the 3 women came together and in 2021 founded, WAT. The Brand, a natural extension of Sarah and Philippa’s fashion and lifestyle platform, We Are Twinset. Inspired by friendship and the confidence Sarah and Philippa both found through clothes, the label champions women at ease with their personal style.