Fashion stylist and writer Alexandra Fullerton has launched an expertly edited shopping website, curated around the 3 word styling method. Alexandra advocates that every woman should only shop according to the three words that define their style - it saves money, time, streamlines your wardrobe and lets you feel like ‘you’ in your clothes.

Shoppers on my3words.co will get 20+ years of editing expertise tailored to them and their own personal style. The website is divided into the top 12 most popular styles (bohemian, classic, rock chick, feminine etc…), discovered through Instagram research.