New fashion e-tailer U.May has announced its launch and appointed Dee Vesali Publicity to handle its press and publicity. Fronted by Love Island and MTV's The Challenge star, Georgia Harrison and fashion influencer Roxy Horner, U.May believes in the importance of quality, craftsmanship, sustainability and diversity. 

Creative Director, Ozzy Shah, comments: "We are proud to ethically manufacture each collection in the United Kingdom and will continue to support Made in TK. We are trend drive, social media obsessed and celeb fanatics." The new collection is available at umay.co.uk.