Endemol Shine Beyond UK's new YouTube channel Pretty Upfront, in association with exclusive brand partners and cosmetics brand Benefit, has announced the key social influencers and established mainstream talent that will be fronting the new YouTube channel. The line-up includes British TV presenter Fearne Cotton, who will be fronting the show ‘Fearne’s Happiness Project; fashion blogger Susie Bubble; health coach and prolific blogger Madeleine Shaw; YouTube beauty influencer I Covet Thee; and TV presenter and vlogger Emily Hartridge.

Pretty Upfront will showcase three new pieces of content a week with a variety of fashion, beauty, culture and lifestyle strands.

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Pretty Upfront in 'blogs / YouTube channels'