Online beauty retailer feelunique.com has announced the launch of its debut TV campaign, which coincides with the evolution of the brand's look and feel, including a new logo. Launching on 24 April, the I Can't Live Without campaign will run as a 30 second ad across a mix of TV channels, including ITV2, C4, Sky1, E4 and More4. The ad forms part of a wider campaign which will run across the brand’s online platform and social channels, inviting consumers to get involved in the conversation with the hashtag #ICantLiveWithout.

Additionally, Beauty All Access, the brand’s editorial section of the website is also relaunching as The Lounge, an important section of the site designed to entertain and inform customers on hot and trending topics.  

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feelunique.com in 'in-house PR'
The Lounge (feelunique) in 'e-zines'