As Felicities enters its 14th year of trading, the agency has rebranded, which includes a refreshed website and logo, a move to new premises within WeWork Spitalfields and a refocused business model.
 
The new direction for the agency includes a new showroom portfolio of fast growing and established labels, while the smaller, entry level and start-up brands will now be offered mentoring and consultancy rather than showroom retainer contracts. This change in direction is a result of industry changes, as well as the increasing requests for support from a greater number of start-ups.
 
The final stages of the rebranding process will be a new online, stylist loan system on the Felicities website and the launch of a sister company, Start Your Own Fashion Label, which will host a membership site with a full range of resources for start up fashion designers. 

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Felicities in 'PR consultancies'