Fenty Beauty by Rihanna has announced the launch of its first-ever mascara. Full Frontal Volume, Lift & Curl Mascara has been designed for full-on, fanned-out eye-opening lashes, featuring an exclusive flat-to-fat brush that volumizes, lifts, lengthens and curls. The lightweight, ultra-black formula has been paired with the flat-to-fat brush: The fat side holds max product to quickly load and lift lashes; the flat side defines and curls. 

Fenty Beauty by Rihanna's Full Front Volume, Lifty & Curl Mascara will be available from 16 January at Harvey Nichols and Boots, priced at £21.