British department store Fenwick has collaborated with the UK’s premiere destination for luxury-on-loan wear, Front Row London, to launch an exclusive rental service in their Bond Street and Newcastle stores, available from today (22 June). The collaboration will see the most coveted designers and top trends straight off the runway and available in-store, encouraging a more sustainable purchase. The Fenwick and Front Row collaboration seeks to empower customers to rent pieces from its line-up of couture, ready-to-wear, and occasion pieces. Fenwick has curated an exclusive edit from Front Row’s extensive rental collection, featuring hundreds of styles, from up-and-coming designers to well established favourites including Fendi, Gucci and Chanel

Working as a full lifestyle service in-store, the new rental collaboration offers a hands-on experience, allowing customers to find their perfect outfit, with the option to rent pieces for 3 days to 5 days, with an easy and convenient return policy. While in-store customers will have the chance to complete their outfit with Fenwick’s huge offering of accessories, shoes and even make-up, offering a fully integrated shopping experience, for any special occasion.

The Fenwick x Front Row exclusive rental collection will be available in the Bond Street store from today (22 June) and in the Newcastle Fenwick store from 23 June. The collection is also available on frontrow.uk.com, with prices starting from £42.00.