Fiat 500 launches debut fragrances
Date Posted: Monday 5th November 2018
Car manufacturer, Fiat has announced the launch of its debut fragrances for its Fiat 500 model, 500 For Her and 500 For Him. Perfectly distilling the bold and playful spirit of the iconic car, each version offers a flirtatious take on seduction from the male and female perspectives. The bottle is a visual statement that evokes the distinctive ‘nose’ of 500s front profile, known as the Musetto. The colours, white gloss for her and deep matte grey for him underline the two souls of the same fragrance. The external packaging reprises the colours of the bottle and the iconic typography of the Fiat 500 logo.
500 For Her: Fresh and full of floral notes, the fragrance opens with spicy top notes of Pink Pepper, Mandarin and Lychee and persists with a bouquet of Gardenia, Magnolia and Jasmine flowers. A combination of woody and white musk base notes complete the floral cocktail inspired by the Dolce Vita spirit of Fiat 500.
500 For Him: The fragrance begins with an explosion of freshness thanks to the energy of grapefruit combined with a mix of Timur Pepper and Pink Pepper. Florentine Iris butter and Geranium lend texture and to the heart. The combination of Benzoin and Patchouli combined with notes of Vanilla gives the fragrance a decisive and captivating character.
Fiat 500 Fragrances 500 For Her and 500 For Him are now available for £39 (100ml) and £29 (50ml) exclusively at Boots.