Mikael Björklund, former Global E-commerce Director of Consortio Fashion Group, has been appointed Global Digital Director at Swedish fashion brand Filippa K. Mikael has experience in leading tech organizations as well as a background in management consulting for Ernst & Young, followed by a role as Brand CFO for Laredoute in the Nordic region as well as Jotex globally.

Mikael has announced, "The digital potential of Filippa K is limitless, and I am intrigued to be a part of transforming and building this extraordinary brand into becoming the Scandinavian design brand on a global scale."