Date Posted: Monday 20th April 2020
Purple has announced that it has been appointed to handle the UK press and communications for fine jewellery brand VASHI. The brand creates bespoke, fine jewellery that is accessible to everyone. The brand's first store opened in 2016 by founder Vashi Domínguez, who had a vision for an alternative to the traditional diamond shopping experience. VASHI diamonds are ethically sourced and conflict-free. The diamonds' local production model means a lower carbon footprint and so is better for the environment.