ANM Communications has been appointed by Fiskars Group to provide the UK strategic media relations, influencer marketing, partnerships, experiences and events for their portfolio of brands, Wedgwood, Royal Doulton, Waterford, Royal Copenhagen and iittala. Working in partnership with the in-house PR and Marketing department, ANM’s experienced lifestyle team will be led by Managing Partner Louisa McCarthy and Associate Partner Ianthe Hylton. The agency's focus will be on amplifying Wedgwood’s Welcome To Wedgwood campaign and supporting creative, integrated communication.