FIT Skincare has announced the launch of its Sun Protect Serum SPF 50, a new sunscreen serum formulated especially for men's skin. Performing without a greasy white finish for safe invisible protection, the lightweight and oil free daily serum provides high SPF 50 UVB and UVA broad spectrum protection using micro encapsulation technology to provide a more evenly spread protection in a breathable, protective shield. The serum also contains antioxidants, hyaluronic acid and FIT’s unique OXY-FIT-10 oxygen delivery system to defend daily against premature skin ageing. Priced at £35, the new FIT Skincare Sun Protect Serum SPF 50 is available today (9 May).  

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