Footwear company FitFlop has announced the appointment of two senior marketing personnel, Phil Borthwick as Chief Marketing Officer (CMO) and Jude Whyte as Creative Director, both of whom bring a wealth of experience with backgrounds in fashion and e-commerce sectors. These key appointments complete FitFlop’s Executive Leadership Team with previous senior hires, including David Schuttenkopf appointed as Chief Commercial Officer earlier in the year, to help drive the business forward and strengthen the senior leadership team as the brand strives to become the world’s biggest wellness footwear brand.