Wellness footwear company FitFlop has announced the appointment of Gianni Georgiades as CEO. Gianni has previously held roles as Omnichannel Managing Director for EMEA at Deckers (UGG), Vice President for Europe at Coach, and most recently as CEO at Lacoste Footwear. 

Gianni said, “FitFlop has a one-of-a-kind opportunity in footwear, with the zeitgeist shifting fast toward wellness, health, alignment and balance. There is magic running through this brand’s DNA and, in a world where wellbeing has come into fast focus, quality of life starting with exceptionally engineered shoes makes a lot of sense. I’m really excited to work with Marcia and the team to grow this business.” 

Gianni will be joining the FitFlop team on 6 April.