Boutique mindset-led fitness brand ROWBOTS has announced its merger with Rowcave, the immersive rowing studio. Rowcave is an immersive and performance-enhancing rowing studio which simulates real-world conditions to extract the best from athletes. Through wrap-around visuals, advanced rowing machines, and the latest in extended reality technologies, Rowcave is the next step in indoor training. Rowcave has been designed for various spaces, including gyms, training centres, sports studios and even private homes. ROWBOTS and Rowcave will operate under their own brand names with headquarters in London, establishing themselves into the fitness and immersive technology sectors. Together they aim to encourage more individuals to get into the sport of rowing and have a long term ambition to bring rowing into an exciting category of e-sports. With the introduction of Rowcave, athletes can race, train and develop their rowing skills any day, any time, in any crew size, whatever the conditions.