Q Communications has been appointed to represent Reform Athletica, one of Dubai’s pioneering fitness concepts, which is opening a new state-of-the-art fitness studio in Dubai’s ICD Brookfield Place, DIFC. The offering will cater to all offering signature Pilates-inspired classes using the Reform Method and MicroForm on the Lagree Megaformer/Microformer, HIIT, Kettlebells and TRX in its RA Strength class. Vinyasa Yoga, Deep Stretch and Vin to Yin will also be available for the mindful workout. This will be the second location of the homegrown brand, which was first founded in Jumeira 1 in 2018. Reform Athletica at ICD Brookfield Place, like the Jumeirah location, seeks to minimise single-use plastics.

Located on the second floor of ICD Brookfield Place overlooking the Summer Garden, the expansive space will encompass two large multifunction studios, a coffee and juice bar, showers, changing facilities and personal training rooms, providing a welcome addition to DIFC’s growing fitness scene.