Platform Creative has been appointed to handle the PR for sustainable swimwear label FIVE PM SWIM. Founded in 2019, FIVE PM SWIM breaks pulls references from art and pop culture, with a touch of nostalgia. The pieces in the FAB collection, for example, are all derived from icons of the ice cream world: Fab with its three-colour stripe and sprinkles is represented with colourful enamel beads. Twister is a unique geometric stripe pattern in green and yellow or pink and yellow. Oreo is a vivid textured black and white version of the geometric pattern, etc.