SEEN Group has been appointed to handle the PR for newly launched FLANNELS Beauty. Launched by luxury retail FLANNELS, FLANNELS Beauty will be available on the UK high street. 

Rolling out both across the UK and online, the brand aims to reinvent beauty shopping. The new stores will take inspiration from FLANNEL's fashion credentials and will be home to the first Beauty Changing Rooms, an interactive, digitally connected private space designed to test, trial and play with beauty. There will also be a beauty bar, personal shopping and concierge services. 

FLANNELS Beauty Haul will offer multiple brands and price points from a range of brands including CHANEL, La Mer, Charlotte Tilbury and Creed to Le Labo, Augustinus Bader and Natasha Denona, as well as Dr Barbara Sturm, Morphe and Nudestix. Gucci Beauty brings major fashion credentials while FLANNELS Beauty will also be the exclusive bricks-and-mortar stockist of Patrick Ta.

Representing FLANNELS Beauty’s inclusive, regional-first approach is the choice of mega beauty digital creators that have become part of the FLANNELS Beauty family, including celebrity make up artist Nikki Wolff, Scottish beauty pro Jamie Genevieve, ‘head to toe’ style expert Victoria Magrath aka @Inthefrow and tastemaker and celebrity fashion stylist Melissa’s Wardrobe.

FLANNELS Beauty will launch with three flagships this year: the first in Sheffield Meadowhall on 19 July, followed by Leicester and then this autumn a 120,000 sq. ft new Liverpool store. Located in the heart of the city, it will be set over seven floors, and will also contain a rooftop restaurant and an entire floor dedicated to leisure, activewear, high-performance sportswear and a fitness studio.