Award-winning food, drink, hospitality & travel communications agency, Palm, has been appointed by Flawsome! to implement an integrated trade and consumer PR campaign. Palm’s campaign will support the brand and the launch of its new Wonky Fruit Water Cartons and paper straw in paper packaging. Palm’s campaign will also raise awareness of the brand as a leader in both sustainability and the healthy juice drink category. The agency will utilise traditional media to drive consumer and trade awareness, establishing the brand as innovative and pioneers in its sector.

The brand, that is also committed to providing healthy options for children, offers nutritional benefits in all products while only using the highest quality natural ingredients, rejecting the use of artificial sweeteners and added sugar.