Plant powered, advanced, botanical hair care and styling brand, Flora & Curl, has announced that it has appointed Sparkle PR. From hydrating mists and refreshing clays to protecting shampoos and nourishing creamy conditioners, each product promises to harness the power of ‘Flora’ (plantlife) to naturally nourish, protect, hydrate, soothe and protect all curl types. The range contains botanical ingredients such as Aloe, Honey, Rosewater, Pro-Vitamin B, Lavender, Calendula, Jasmine and Siberian Ginseng to create moisturising and nourishing food for dry scalps and textured hair.