Fragrance brand Floris has collaborated with English shirtmakers Turnbull & Asser to launch 71/72 Eau de Parfum. Named after Turnbull & Asser’s flagship location at 71/72 Jermyn Street, this fragrance has been created to draw on the unity shared by these two Jermyn Street institutions and the stylish, discerning customers that return to their shops in 21st century London.

The woody fragrance opens with juniper paired with clean citrus notes of mandarin and bergamot, while featuring heart notes of lavender, jasmine, orris and oud, and finishing with sandalwood, boisamber and frankincense. 

71/72 Eau de Parfum is priced at £140/100ml and is available globally in-store and online at Floris and Turnbull & Asser, as well as selected at partners.

The two brands began their collaboration in spring 2015 when Turnbull & Asser commissioned Floris to create a small batch fragrance.