Luxury British fragrance brand Floris has launched its newest scent, Chypress for summer 2017. A modern interpretation of a Chypre, the fragrance is formulated to stand-out from the other Floris fragrances and to reflect a new age for the brand, recognising a younger, modern consumer, as its product development hub and flagship store re- opens after its first renovations in 100 years.

A heritage brand that continues to remain at the forefront of fragrance innovation, the new Floris Chypre contains modern, accessible fragrance notes: it retains that characteristic earthiness with the moss and patchouli you'd expect, while orange flower combines unusually with the bergamot, and subtle touches of rose and osmanthus give the fragrance a modern juxtaposition of creaminess and sparkle. Chypress is available now and is priced at £60/50ml and £80/100ml.

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