Haddon PR has been appointed to handle the UK press, publicity and VIP seeding for new footwear brand Cortica. The brand specialises in shoes for both men and women, concentrating on creation through construction, where each element of the shoe is removed, reimagined and reassembled away from convention to create progressive hybrid footwear. The shoes have all been designed to provide a high level of comfort through the material selection and the unique-to-Cortica components. The super-lightweight hybrid Epic, available in Khaki Floral, Black Floral, Khaki, Navy, Black and go-faster Red, is the centerpiece of the Cortica ethic. The design delivers comfort and protection with a TPU (thermoplastic polyurethane) moulded tongue label, a configured eyestay that provides breathability, an SBR neoprene upper at the toe, a branded ergonomic footbed and moulded TPU sole unit at the base, and moulded TPU counter at the heel. The collection will be available from Footaslyum, ASOS and Zalando from July.  

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Cortica in 'fashion & accessories'