SANE Communications has been appointed to represent innovative footwear brand Merrell 1TRL. Launched in 2020, Merrell 1TRL maintains the ethos and reputation of the brand while looking to the past for inspiration; as a result, older, classic silhouettes utilise modern technologies that separate it from its competitors. 1TRL is a branch of Merrell that challenges traditional trail-oriented footwear but still maintains the stature of its well-respected brand. Its focus is to allow greater functionality for the outdoors; from Vibram soles for better traction to premium materials such as suede leather for comfortability and durability. Inspired by the brand’s rich 40-year archive, Merrell 1TRL’s collection dips its toe into a whole back catalogue of functional, hiking-inspired footwear. Representing progress performance through style and technology, Merrell 1TRL is embodied by the notion that ‘Adaptation is the only way to progress.’