Footwear brand Miista has announced the launch of its younger fashion-forward and affordable sister brand EEight. Launching next week, the brand is named after E8, the postcode in East London, where the brand and its contemporary sister, Miista, was born. EEight celebrates the style of East London and the first collection, entitled Wild, interpretes the energy of light with neon magentas, pinks, deep violets and blues as this seasons’ key palette. It is balanced by electric grid-like prints and patterns, and juxtaposed against playful hairy textures.

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