Vans has unveiled its new pinnacle category, OTW by Vans. Channelling its skateboarding origins to drive a distinct and unique point of view, OTW by Vans will see Vans' most elevated product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment.

In the leadup to the category’s launch at retail in early 2024, OTW by Vans will activate at high-visibility global moments, including this week at a live skate exhibition designed in partnership with PLAYLAB, INC. and California Skateparks during Paris Fashion Week Menswear Spring/Summer 2024.