Purple has been appointed to handle the UK press and publicity for footwear brand Yatay. Yatay is a 100% sustainable luxury brand, which aims to show how sophisticated design, high-end quality and an eco-friendly approach can  blend to generate beautiful and durable footwear. Yatay's Neven style is a unisex minimal sneaker in a sleek, sophisticated design. A versatile style, which perfectly fits the dynamic lifestyle of contemporary women and men. This shoe, available in both a low-top and high-top version, is 100% vegan.

Entirely manufactured in Italy by hand and developed to drastically reduce the impact on the ecosystem, Yatay shoes are completely made of eco-friendly materials, pairing long-lasting comfort with impeccable style.

Yatay have partnered with ONETREEPLANTED, a non-profit organization that focuses on global reforestation, for each pair of shoe sold Yatay will plant a tree in a deforested area.