Footwear label, Naked Wolfe, known for its cult-like Gen Z and TikTok status, has launched its first-ever retail space in London this week, with a store on London’s New Bond Street. The debut store launch is a testament to the rapid growth of the brand, amassing over 1.2 million followers in the last 5 years. Naked Wolfe is now stocked in globally renowned luxury retailers such as Selfridges, Harrods, Browns, Neiman Marcus and Saks. Its original fashion-forward designs have made their way into the most coveted wardrobes, including Billie Eilish, Hailey Bieber, Bella Hadid & Olivia Rodrigo. The first store concept features a logoed exterior, in the signature Naked Wolfe orange. The AW22 Womenswear and Menswear collections will be on display, alongside the original hero footwear styles. Launching with exclusive-to-store pieces, there will also be never-seen-before new styles available.