Footwear News has announced in a statement the launch of its first international edition, FN China. The product is being produced in partnership with China Mind Next, which has published WWD China and Beauty Inc. China since August 2019.

Distributed digitally on WeChat and Weibo three times a week, FN China includes on-the-ground reporting, original stories and syndicated coverage from the U.S. that’s most relevant to the Chinese audience. Coverage will focus on top news, must-have fashion trends and key areas of interest, including design, industry, entertainment, technology and sport.

The FN China editorial team — led by chief content officer Johannes Neubacher and general manager Keita Dai — will analyze both Chinese and international business trends and feature exclusive interviews with CEOs and creative directors. Coverage will also spotlight Chinese celebrities, who have become an important part of global brands’ marketing strategies.