​FOREO​ has announced the appointment of Boris Trupčević​ as its ​new Global CEO from the beginning of 2021. The new Chief Executive Officer, a media expert with 25+ years of experience, will lead the company through its next phase of innovation alongside ​Filip Sedic, the Founder and primary inventor of ​FOREO's award-winning product line​. Boris Trupčević​ is currently CEO and former General Manager of Styria Group Croatia and an active Board Member at International News Media Association. 

On his appointment, Boris commented: "From the very first moment, I have been truly inspired by the boldness, mission and ambition of FOREO. What FOREO achieved so far is outstanding. But, there is a lot that lays ahead. There is a lot in impacting people's lives and thinking wider - how do you contribute to the broader context, how do you help improve humanity? By making an individual happier, one by one, each being one small step towards a giant leap."