Global womenswear brand, Forever Unique has announced that it has rebranded, with the launch of its first-ever influencer collaboration with fashion blogger Tara Maynard. The rebrand comes after Covid-19's effects on the occasion-wear marketing and the long-lasting changes in consumer shopping behaviours. 

Forever Unique's rebrand will still include its signature approach to design but with a more affordable pricing structure, without compromising quality; sizing and fabrication will remain the same. The brand will, however, expand out of occasion-wear and focus more on lifestyle collections with an average selling price of £75. 

In addition, the website will launch here with a brand new logo, cleaner aesthetics and new functionalities to improve the customer journey, reflecting a high-street, independent boutique online.