Jessica Quillin, previously fashion editor at Glass magazine, has launched It's A Working Title LLC, a boutique tech agency and think tank focused on content strategy for luxury, fashion, and the experience economy. The agency believes that content strategy works best when it is bespoke and not one-size-fits-all because at its heart, luxury is about experience, and this can only be created when customers can connect with a brand’s story, provenance, and quality consistently across all channels. It’s A Working Title works in the details from the back end to front end so customers can be immersed in the magic of the luxury experience.