Icelandic outerwear brand 66°North has appointed Kei Toyoshima as Creative Director. Kei Toyoshima, originally from Japan, has been working in the fashion industry in Paris since 2008. Recently consulting at Louis Vuitton on the menswear collection, he has also worked at some of the most prestigious houses, including Bottega Veneta, and Haider Ackermann, where he worked as Head of Menswear. Additionally, he was part of the design team at Coach, WOOYOUNGMI, Maison Martin Margiela & Lanvin. Kei Toyoshima will work with the team at 66°North to create new handwriting across all categories to enhance the brand experience for fashion customers.

"I'm both honored and proud to be working with 66°North. There is a natural synergy between my work and the craftsmanship, quality and detail-driven execution of the garments they produce. I look forward to bringing an approachable collection accessible to all and adding additional style credentials. I am genuinely excited for the future and the direction we are looking to take such an iconic brand like 66°North especially as it enters its 100th year in business." - Kei Toyoshima.