Former LOOK magazine editor, Ali Hall and former LOOK and InStyle publishing director, Julie Lavington, announce the launch of SOSANDAR, a new online womenswear brand that fuses a fashion-forward clothing line with style inspiration, news and advice.

Leveraging more than 40 years of combined fashion and media insight, Ali and Julie bring a new perspective to the fashion industry and have spoken to thousands of women about what they want from their clothes. The brand delivers instantly wearable pieces that truly reflect the seasons. The debut AW16 collection from SOSANDAR's in-house design team features sleek outerwear, luxurious leather jackets and pencil skirts, directional separates and dresses, and outfit-topping shoes. Created by women for women, every piece is road-tested to ensure the most flattering fit and maximum wearability.

Launching online on 19 September, prices start at £29 or a polo neck jumper, £80 for a dress, £180 for leather boots and up to £750 for a sheep-skin lined coat.

Arieta Mujay has been appointed Head of Communications for the brand will be handling all press enquiries going forward. Arieta was previously Head of PR & Communications at boohoo.com.

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SOSANDAR in 'fashion & accessories'