Former matchesfashion.com creative & editorial director launches new agency
Date posted on DIARY directory: Thursday 27th April 2017
Cat Callender, former matchesfashion.com creative and editorial director with 20 years industry experience, has launched a new creative content agency Purr. Covering fashion, luxury, beauty, lifestyle, health and fitness, the female-led consultancy specialises in crafting authentic narratives and content to connect with female consumers, from high-street-loving teens and the iGeneration to ABC1 consumers of luxury fashion.
Cat says of the agency; “To stand tall in a crowded market, brands need to connect with their audiences emotively and with increasing authenticity and integrity. Everything PURR does is based on an understanding of the complex needs and desires of our clients’ female consumers. If brands can interact transparently with customers, they can make their audiences feel like the brand was made just for them.”
Contact
PURR in 'PR consultancies'