Michel Booker, previously Communications Director at Tom Ford Beauty has launched The Friday Agency. Michael has worked with niche and internationally renowned beauty and lifestyle brands including Le Labo, Editions de Parfums Frederic Malle, Tata Harper Skincare, and Bulgari Parfums plus many more. 

Michael commented: "I wanted to start an agency that recreates that intangible Friday buzz and excitement for companies and brands. Whether it’s across brand and communications strategy or social media and community curation that ‘Friday feeling’ is at the heart of everything we do."