Formula E has launched The Offset, its new influencer tribe who will come together to introduce new audiences to the sport of Formula E and play their part in its vision to accelerate sustainable human progress through the power of electric racing.

Dubbed The Offset, 50 creators will come together to form the tribe. The first 25 UK-based influencers, who have a combined Instagram following of 7.6 million, include RuPaul’s Drag Race UK finalist Bimini Bon- Boulash, sports and entertainment presenter Josh Denzel, YouTube sensation Joe Weller and supercar vlogger Shmee150.

The collective is built on long-term relationships held directly by Formula E and will extend overtime to include wider international markets. A pioneering move within motorsport, The Offset will inspire the next generation of socially conscious sports fans to follow, engage with and shape the future of this progressive brand of all-electric racing.