Independent integrated agency Four Communications has today announced the acquisition of Rain Communications in a move that sees the business extend into the retail, destination and luxury sectors. Rain, which was formed over a decade ago, billed some £1.6 million in fees in 2015. Four had a record breaking year in 2015 billing £21 million in fee income. With Rain and recently acquired healthcare agency, Packer Forbes, Four is targeting income in excess of £25 million in 2016 including additional organic growth.

Rain Communications will rebrand as Four Rain and founder Delia Hyde will become chief executive of Four Rain and join the operating board of Four Communications Group. It is anticipated that Four Rain will work closely with many of Four’s other practices in highly complementary areas including Four Public Affairs, Four Culture, Four Travel, Four Property and recently launched Four Brand, led by managing director Sally Hetherington who joined the agency in June from Edelman where she was head of brand for the London operation.

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Four Communications / Four Rain in 'PR consultancies'