Fox PR has been appointed to handle the press and publicity for hairstylist Edward James and fitness holiday expert in Ibiza, 38 Degrees North. With two exclusive London salons, Edward James works to ensure that every individual receives the best hair and beauty services, whether it is with himself or his team. Creator of the British Blow-dryTM, a smoothing treatment designed for finer hair and far kinder to the hair than its Brazilian counterpart, Edward is always looking at innovative techniques and styling to create the most relevant hair trends. Edward and his team have worked with large fashion brands and red-carpet looks. 38 Degrees North is a luxury fitness retreat located on the east coast of Ibiza that offers a well-balanced combination of fitness, detox and weight loss. 38 Degrees North offers fitness holidays on a residential and non-residential basis, partnering with some of the leading luxury hotels on the island. 

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