Date Posted: Monday 23rd October 2023
The Friday Agency has been appointed by BIBBI Paris to handle its UK and global communications. The brand was founded by Stina "Bibbi" Seger, born in Sweden and living in Paris. Her love for perfume began in a meditative state, where she discovered a deep blue universe: the inspiration for the brand's look & feel. Created by world-renowned perfumers using the finest raw materials, the fragrances are not only stylish but also created with sustainability in mind.