TRACE Publicity has been appointed to handle the UK and Ireland PR for emerging fragrance brand, Commodity. The brand was brought to life by a Kickstarter campaign in 2013, a global crowdfunding campaign "to change the fragrance industry forever".Commodity redesigned fragrance with an intuitive spectrum of modern and elemental, artisanal scents. As the brand relaunched into the market in 2021, it brought its original and atypical attitude to perfumery along with it, by way of its ‘Scent Space’ concept. Each Commodity fragrance is available in three different Scent Space projections - Personal, Expressive, and Bold - allowing every person the luxury of control over the projection of their scent. Commodity is available at Commodityfragrances.co.uk in the UK and Ireland and stocked at Sephora in USA and Canada