The Friday Agency has been appointed to handle the launch and representation for new fragrance brand, Edeniste. The brand will launch exclusively on Harrods and edeniste.com today (19 May). Edeniste has brought together the highest level of experts in the world of olfaction and neuroscience, to create a new category in perfumery,  active wellbeing fine fragrances combined with their innovative Lifeboost active essences that have been tested physiologically and proven to improve emotional wellbeing. Head over to the brand's website to explore the Edeniste Experience, a 2-step olfactive process, a new way to select and wear active wellbeing fragrances.