Jeroboam is a fragrance brand recently launched in the UK that offers a collection of five fragrances that are based on a proprietary blend of enigmatic musks. Jeroboam is a new fusion of tradition and modernism from Jovoy founder François Henin, and perfumer Vanina Muracciole. The line-up comprises: Origino, with notes of bergamot, pink peppercorns, juniper, nutmeg, sandalwood and enigmatic musks; Insulo, harnessing notes of vanilla, jasmine and enigmatic musks; Hauto, with bergamot, pineapple, tuberose, rose, spices and enigmatic musks; Oriento, featuring head notes of lemon, saffron and styrax and a heart of rose, ylang ylang and apple, before leading to a base of sandalwood, patchouli and enigmatic musks; and Miksado, blended with notes of bergamot, labdanum, saffron, cedar, geranium, gaiac wood, patchouli, vanilla and enigmatic musks. Housed in 30ml flacons, the Jeroboam range of extrait de parfums will launch in Selfridges at the end of May, priced at £80.  

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