Capsule Communications Ltd has been appointed to handle the PR and Communications for OJAR. A blend of unisex fragrances which pay tribute to the art and rituals of Middle Eastern perfume making. OJAR successfully balances traditional heritage and modernity to seamlessly capture the soul of both the Middle East and the Occident.

This luxury collection comprises 18 individual perfume oils centred on 6 core ingredients: Oud, Rose, Frankincense, Honey, Musk and Sandalwood. OJAR has complimented its initial perfume oil collection with a playful eau de parfum to engage consumers into the ‘Art of Layering’.

The Omani founder and inspiration behind the fragrances, collections, design and visual, Sheika Hind Bahwan, has not only created a perfume brand but also a lifestyle