UP Public Relations has been appointed as the new press office for fragrance brand, ROADS. ROADS is a modern perfume brand, founded by female entrepreneur Danielle Ryan in 2013. Its roots are in Dublin, but the scents are fed by inspirations drawn from cultures that span the world in the form of three collections; The Core Collection, The Africa Collection, and The Asia Collection.

Combing the world's most esteemed perfumers, using high-quality ingredients, with fine artistic creativity, and global inspiration, each ROADS scent represents the brand's original explorations in the world of culture, people, landscape, and art, whilst encouraging consumers to explore their own scent road. Genderless and universal, ROADS celebrates using fragrance to create a personal atmosphere and encourages its customers to choose a scent purely based on their own personal preference, style, and mood.